THE Tourism Ministry needs to allocate funds to reach out to global travellers, including youngsters, through social media, Tourism Minister Datuk Seri Dr Ng Yen Yen said.
She said a RM1,758,432 allocation by the ministry to develop its Facebook page professionally was part of its social media campaign, adding that it was a small amount compared to that spent by other countries in the region.
The Philippines spent RM7mil on social media for its tourism campaign while Australia had allocated about A$150mil (RM485mil) over the next three years.
Dr Ng was hitting out at those questioning in Parliament the ministry’s expenditure to develop its Facebook page.
She said these people must understand that the tourism sector was one of the main revenue earners for the country.
Earlier, Deputy Tourism Minister Datuk Dr James Dawos Mamit (Mambong-BN) had explained that the ministry spent close to RM1.8mil to develop its Facebook page to promote the ministry’s domestic tourism market and activities from this year to year 2013.
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