The prices of products will be monitored and updated daily by 1,200 price watch officers from the Domestic Trade, Cooperative and Consumerism Ministry.
“This is to ensure that all participating outlets sell their products at reasonable prices,” minister Datuk Seri Ismail Sabri Yaakob said.
He said the price list comprised 355 consumer products sold at 110 hypermarkets, 100 products at 404 supermarkets, 50 products at 360 wet markets and 100 products at 24-hour convenience stores.
The products range from fresh produce like eggs, fish, meat and vegetables; dried goods such as anchovies, flour, rice, sugar; to other essentials like baby formula, diapers, soap and toothpaste.
“Hypermarkets will key in the data on changes in their daily price lists.
“However, for other outlets, the price watch officers will do it,” he told reporters after launching the portal here yesterday.
Developed at a cost of RM1.4mil, the portal can be browsed at www.1pengguna.com.
Ismail Sabri said consumers could also file complaints with the Malaysian Consumer Claims Tribunal through a link provided in the portal.
In his speech, he said the public would be able to get first-hand information on changes in the price of a variety of consumer products nationwide through the 1MPB portal.
Fomca secretary-general Muhd Sha'ani Abdullah said consumers would benefit greatly from the portal.
“The ministry should make this information available not only on the Internet, but also through mobile phones via SMS, because not everyone has access to the Internet,” he said.
“It is a harder job for hypermarkets like us to enter prices daily,” Giant hypermarket marketing manager Ho Mun Hao said, adding that the company would still be happy to do all it could to help consumers.
Source; The Star Online
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